To promote the release of the H.G Wells collection i have mocked up some possible places were the advertisement could be seen. The symbols i am using for the spines and book marks of the books have been made into promotional posters which i have applied to bus stop advertisements. I have used these symbols for a window display of a book store and applied the symbols to a book stores website, i feel the symbols hold a very strong consistency.
To target the requested younger audience i have also mocked up an e book which will enable you to read the book on the iphone.
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